Activity Plan and Initial Recommendations for Tourism Company Essay

Activity Plan and Initial Recommendations for Tourism Company - Essay Example The researcher will be looking into past results and report with the help of secondary data collections methods which will be gathered from books, journal, internet and previous report with respect to tourism. Since the idea is to increase the rate travelling in our target consumers, we will be focusing on questionnaire which will focus on questions like frequency of travel, favourite destinations, etc. with these kinds of data we will be able to understand the trend of our consumers, their preferable destinations so that design and modify our packages accordingly. Before the researcher starts the activity planning and showcases the company, he needs to build the audience in to present it to them. So audience building is an essential part of the tourism industry. So the first focus will be building a new and existing group of audience. Audience development is about putting them in the center of the stage and trying to comprehend what individuals need; exhibiting our facility, gatheri ng or activity in a manner which is receptive, and welcoming; and empowering interest and engagement. As of late, there has been an expanding accentuation on audience improvement, especially from Government, open segment offices and stipend giving forms, for example, the Lottery funders. The inclination is that creating a more extensive cross-area of help is critical to building future backing for the legacy and that openly subsidized organizations have an obligation to captivate with all segments of the neighborhood.

Activity Plan and Initial Recommendations for Tourism Company Essay

Activity Plan and Initial Recommendations for Tourism Company - Essay Example The researcher will be looking into past results and report with the help of secondary data collections methods which will be gathered from books, journal, internet and previous report with respect to tourism. Since the idea is to increase the rate travelling in our target consumers, we will be focusing on questionnaire which will focus on questions like frequency of travel, favourite destinations, etc. with these kinds of data we will be able to understand the trend of our consumers, their preferable destinations so that design and modify our packages accordingly. Before the researcher starts the activity planning and showcases the company, he needs to build the audience in to present it to them. So audience building is an essential part of the tourism industry. So the first focus will be building a new and existing group of audience. Audience development is about putting them in the center of the stage and trying to comprehend what individuals need; exhibiting our facility, gatheri ng or activity in a manner which is receptive, and welcoming; and empowering interest and engagement. As of late, there has been an expanding accentuation on audience improvement, especially from Government, open segment offices and stipend giving forms, for example, the Lottery funders. The inclination is that creating a more extensive cross-area of help is critical to building future backing for the legacy and that openly subsidized organizations have an obligation to captivate with all segments of the neighborhood.

Activity Plan and Initial Recommendations for Tourism Company Essay

Activity Plan and Initial Recommendations for Tourism Company - Essay Example The researcher will be looking into past results and report with the help of secondary data collections methods which will be gathered from books, journal, internet and previous report with respect to tourism. Since the idea is to increase the rate travelling in our target consumers, we will be focusing on questionnaire which will focus on questions like frequency of travel, favourite destinations, etc. with these kinds of data we will be able to understand the trend of our consumers, their preferable destinations so that design and modify our packages accordingly. Before the researcher starts the activity planning and showcases the company, he needs to build the audience in to present it to them. So audience building is an essential part of the tourism industry. So the first focus will be building a new and existing group of audience. Audience development is about putting them in the center of the stage and trying to comprehend what individuals need; exhibiting our facility, gatheri ng or activity in a manner which is receptive, and welcoming; and empowering interest and engagement. As of late, there has been an expanding accentuation on audience improvement, especially from Government, open segment offices and stipend giving forms, for example, the Lottery funders. The inclination is that creating a more extensive cross-area of help is critical to building future backing for the legacy and that openly subsidized organizations have an obligation to captivate with all segments of the neighborhood.

Impact of RBI?s Monetary Policy for the Last Two Decades and Medium Te :: essays research papers

We are indebted to Prof.Bala V Balachandran, Prof.Lakshmi Kumar. The views expressed herein are those of the author and not necessarily those of the Great Lakes Institute of Management.  © 2004 by Kaushik.P All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission provided that full credit, including  © notice, is given to the source. "Impact of RBI’s Monetary Policy for the Last Two Decades and Medium Term Strategy for Managing Foreign Exchange Reserves." --Macro Economics Kaushik.P Srinagar Colony, Off Raj Bhavan Road, 24, South Mada Street, Chennai - 600015, India Preamble: The Monetary Policy, traditionally announced twice a year, regulates the supply of money and the cost and availability of credit in the economy. It deals with both the lending and borrowing rates of interest for commercial banks. The Monetary Policy aims to maintain price stability, full employment and economic growth. The Reserve Bank of India is responsible for formulating and implementing Monetary Policy. It can increase or decrease the supply of currency as well as interest rate, carry out open market operations, control credit and vary the reserve requirements. Objectives: The objective of price stability has, however, gained further importance following the opening-up of the economy and the deregulation of financial markets in India in recent times. There are four main 'channels' which the RBI looks at:  · Quantum channel: money supply and credit (affects real output and price level through changes in reserves money, money supply and credit aggregates).  · Interest rate channel.  · Exchange rate channel (linked to the currency).  · Asset price. Monetary Policy: Pre-Reform (Prior 1992) In the pre-reform era, the financial market in India was highly segmented and regulated. The money market lacked depth, with only the overnight interbank market in place. The interest rates in the government securities market and the credit market were tightly regulated. The dispensation of credit to the Government took place via a statutory liquidity ratio (SLR) process whereby the commercial banks were made to set aside substantial portions of their liabilities for investment in government securities at below market interest rates. Furthermore, credit to the commercial sector was regulated, with prescriptions of multiple lending rates and a prevalence of directed credit at highly subsidised interest rates. Monetary policy had to address itself to the task of neutralising the inflationary impact of the growing deficit. The Reserve Bank had to resort to direct instruments of monetary control, in particular the cash reserve ratio.

How Does Advertisement Influence People’s Behaviour?

In the modern world, advertisement is everywhere. In every abundance walk of life, there are huge competitions. As a result, advertisement has become more important. If you can be more noticeable, it means you would have chances to market. Therefore, advertising has great impact on different people. Advertising, is mainly used in market, refer to marketing message, which is presented by an identified sponsor in extinctive media such as the television, newspapers, radio, magazines and Internet. The term may be used to refer to message presentation in the marketplace.The term may also be extended to show a product in a television program or movie, which in order to target audience. This research paper focus on how does advertisement influence children and women on the society? Nowadays, advertisements can be found everywhere in our daily life.When you are walking on the street, you can see the advertisements in the shops or markets. When you are watching TV, advertisements appear betwe en programs. When you are reading newspapers, there are advertisements in the newspapers.Since advertisements are so popular in our daily life, they have great impact on the society and people’s behaviors. The influence can be in positive and negative ways. First of all, since advertisements are what we use to provide information for the customers, through advertisements, customers can get a lot of useful information like the functions of a product, the price of it and where they can buy it. In a manner of speaking, advertisements give us suggestions on what to buy and how to improve our life quality. Secondly, good advertisements can always stimulate consumer’s purchase desire.Such advertisements can usually help increase the sales of a kind of product. Therefore, advertisements can boot the profit of a company and stimulate the economy of a district. And they may create new fashion trends. Thirdly, good advertisements are usually great works of art, too.They are beau tiful and creative. So they have positive impacts on both the society and the people. Through advertisements, social aesthetic level can be raised, and people will be encouraged to appreciate beauty and to be creative. However, advertisements are not all good.They have bad impacts on the society and people’s behavior as well. As we all know, advertising is the most commonly used way by the companies to increase the sales. As a result, companies will try their best to attract audience even some times neglect bad impacts.Advertising is routinely being targeted to children in all over the world. â€Å" Media’s influence on children is mainly due to two dimensions-advertising and editorial/programming contended(O’ Guinn and Shrum,1997) –with advertising specifically intended to inform young consumers about products and encourage their purchase.†1 Because advertising makes effect on children, the media must impact the children, in other words, the child ren must reach the media, and then, interact with them. Children play passive role in the learning process, and they are good at imitating. When they are growing, they are trying to find a person such as their parents as models.Some of them will study on magazines; watch movies and TV shows to find out how to be a successful boy or girl. From the most fashionable hairstyle, the most popular music and dance, to the views to different kind of things.There are two ways that children can obtain about products. One is from parents, and the other one is from peers. Parents as consumer socialization agents. In western nations, it has been shown that parents teach children how to choose products, which are satisfied in the marketplace.Meanwhile, teaching them understand how to compare products in price and quality. Evidence shows that the more often that parents take young people shopping, the more aware the young people turn to purchasing information. Moreover, the communications among fam ily members may also impact young people’s interactions.Another significant evidence suggests that advertisement in television effect children a lot. Media influences most children’s requests for advertised products. Another important way young people can be affected is peers. At school, children spend long time studying or playing together.They can learn from each other what clothing styles are popular right now or how to wear can get more attention from others. In addition, peers influence a lot in children’s interaction for products. For example, they learn from their friends which stores are cheaper, which brands of selected products are much better.It is logical that if child A and child B are good friends, they always paly together, and if child A likes a brand of products, then child B will be influenced by child A, and start loving this brand of products. Also, there is an increasing evidence show that the more children affect each other, the more produc ts will be purchased by children.Thus, children are the huge consumer group in the world. The effect of advertisements on women in society. In the history, there is a standard of â€Å"beauty† during every period of time.But never like today, all kinds of media, especially television media, trying to teach us what is beauty should look like. In order to satisfy the needs males, advertisements are trying to define female beauty. Try to make women be seen as the aesthetic object and use this kind of â€Å" copy beauty† to attract consumers.Meanwhile, as a target group of consumer, women are apparently influenced by advertisements during watching process. The images in the advertising become emulating the target. In these pictures, the models are wearing pretty clothes, and they are having perfect bodies, long hair.They look sexy and attractive. In the society, this kind of advertising images are seen everywhere. Also, it influences women how they should look like and dre ss. For example, when several graceful air hostess who are dressing in a suit, having the long hair floats walking row tidy out from the plane.And telling others the reason why they have beautiful hair it is because they use â€Å"LOREAL† shampoo. After that, do you think women can just wait or ignore? All above, the unreal â€Å"female beauty† standard misled the female consumption. According to the stereotype image, there is few woman can achieve â€Å" young† and â€Å"beauty†.So, women start to re-create themselves. They use cosmetics, beauty, breast augmentation surgery and even cosmetic surgery to make themselves follow advertising images’ beautiful figures. As a result, women fall into the trap that shops made. Women accept advertising values, aesthetics propaganda and at the same time, they will act.Eventually, advertisement leads them to consume. It can be said that the whole industry are describing the â€Å" perfect female† in adv ertising, meanwhile, using women’s fear and upset feeling which is they are not as good as the models in the advertising to sell products to promote  consumption.Therefore, because of stereotyped advertisement, the consumption from women becomes modeled. â€Å"One study of a sample of Stanford graduates and undergraduates found that sixty-eight percent of students felt worse about their own appearances after reading women's magazines† (Crafting a Perfect Body).For example, â€Å"Allure† magazines, in 30 advertisements, 90% of them are thin Caucasian women who have long golden hair and blue eyes. Even the African American women, they changed hair to make it light and straight and try to look like Caucasian women.

Starbucks Code Of Ethics - 1601 Words

In a dog eat dog world I find myself asking what companies are willing to do to make a profit. Do they care about their social, economic or environmental responsibilities? Many companies/ organisations stand for great causes and give money to charity but, is there anything else going on behind the scenes? Today stakeholders and consumers demand business to take more social responsibility and business practices. With greater ethical practices companies are more likely to see an upward trend in profits, customer satisfaction and employee commitment. In this essay, I will be examining Starbucks’ code of ethics. I will illustrate how Starbucks can achieve profitable growth in an ethical manner. I will be exploring Starbucks’ code of ethics†¦show more content†¦There are many ways Starbucks professes its goals and social responsibility. For instance, pages on their website are dedicated to their corporate social responsibility. They also have displays in stores with their mission statement and values. To know if they’re doing a good job, we need to know what corporate social responsibility is. Corporate social responsibility (CRS) are business practices that benefit society (Business News Daily). An example would be giving money to charity or implementing a â€Å"greener† business plan. According to Milton Friedman, a company’s social responsibility is â€Å"to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.† (et al. 2017 p.78). Although the beginning statement is correct, this logic will only work until a certain point. Even though companies are trying to gain a profit, it’s important to acknowledge that social responsibility depends on the public and how they view the company. Friedman’s view is based on corporations balancing the economy whi ch stabilises the process for consumers, this, in the long run, creates more opportunities for the public. Going through Starbucks’ Business ethics andShow MoreRelatedStarbucks Standards of Ethics and Compliance1647 Words   |  7 PagesEthics and Compliance Starbucks is a large organization that upholds many standards when it comes to their financial environment. Upholding ethical standards within a business is important if a business wants to become successful and maintains their credibility, Starbucks does not just operate on one ethical standard but eight different ones. They are all different sources that are used for different reason within the company. Starbucks has two specific organization standards they go by that dealRead MoreBusiness Ethics Has Been Difficult For Me Essay1486 Words   |  6 PagesBusiness Ethics has been difficult for me. 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